Geotagging

Geotagging - the next killer wireless application? Analysis and Forecasts 2008-2013 provides the information about essential aspects of market, forecast, SWOT analysis and technology in Geocoding.
Geotagging, sometimes referred to as Geocoding, is the process of adding geographical identification data to various media. It is usually used to tag photos or images of a certain location, but clearly has potential beyond this into the realms of mobile search, mapping and advertising. How can you utilize it within the marketing mix of your company? How can you make the most from mobile geotagging? You must be aware of this technological development today.

The technology is nearly here to enable you to offer these services. In fact, subscribers are increasingly using their handsets as mapping and navigation tools, and this coupled with the spread of mobile advertising, Internet and search applications has created an exciting revenue opportunity. A revenue opportunity you should be capturing. So how will these services grow and how quickly? Can you afford to get left behind? This market will expand and taking first-mover position will be vital to securing your place in it.

The latest report, Geotagging - the next killer wireless application? Analysis and Forecasts 2008-2013, is amongst the first to provide you with the insight to this growing market area. It examines the opportunities offered by geotagging and how advertisers, operators and manufacturers can all get involved to provide profitable location-based services.

There is no doubt that GPS will become the technology of choice for mobile LBS. Once a clear geotagging technology emerges, that works with all GPS mapping applications and is user-friendly and available to all, geotagging will take off.

The growth of GPS in mobile is key to the future of geotagging. The spread of GPS, coupled with the huge improvements in the quality of cameras on handsets, mean that many users have now bought into device convergence – their phone is also their digital camera, and their MP3 player, and much more besides. The astronomical success of the iPhone is testament to this.

By reading this 100+ page report you will understand all of the exciting opportunities that will be available to increase your revenues and brand awareness.

Reading this exclusive management report will tell you the following:

• Who are the main players in mobile geotagging and what are they doing?
• What different forms of geotagging are available and expected to appear in the future?
• Why is geotagging so important to mobile?
• When will geotagging start to make traction in the market? When will it become a mass market proposition?
• How successful will it be?

Find out the answers to these and many other questions by buying this vital industry insight.

Mobile mapping and geotagging has great potential due to the relationship between a mobile subscriber and their handset, where the mobile device is often with the end-user for most of their waking time. With mobile penetration reaching 100 per cent in many developed markets, the mobile camera phone will soon be in virtually everyone’s pocket.

Advertising is currently a major area of growth in the mobile world and is set to become even more specialised than it is at the moment. Do you understand this market? Do you know how it will develop? Is this an issue that you need to act on and find out about now?

Who needs to read this report:
Directors, VP and Senior managers in:

• Mobile/ Cellular carriers and operators
• Digital and Mobile Advertising agencies
• Mobile Search companies
• Online/mobile mapping providers
• Handset manufacturers
• Location Based Service Providers
• Brands looking to tap into the mobile audience

what is geotagging?

With geotagging, your JPEG photos are labeled, or “tagged”, to show where they were taken. What does that mean, exactly? View photos on a map. Search photos by location. And, 2 years after coming back from Venice, you can see that it’s in Italy (without resorting to Wikipedia!)… all without lifting a finger.

search. view. share.

With an Eye-Fi card and Geotagging, the photos fly right into iPhoto, or Flickr, or any other geo-friendly service. They automatically become searchable in Places or on a map by city name or country.

geotagging on your computer

Desktop applications like iPhoto ‘09, Adobe’s Photoshop Elements 6 (PC only), Google’s Picasa (PC only), Ovolabs Geophoto (Mac only) and Microsoft’s Pro Photo Tools (PC only) allow you to browse, search and organize photos according to where they were taken.

happens automatically

With Eye-Fi’s Geotagging Service, you take the photos, and let Eye-Fi do the rest. You won’t have to spend your time downloading, importing, or entering the info for every single photo. Just turn your camera on, and photos fly wirelessly, embedded with their geotags. Snap photos. Turn your camera on. Voila!

lifetime service included

Eye-Fi Geo X2, Eye-Fi Explore X2 and Eye-Fi Pro X2cards come with free, unlimited, lifetime geotagging.

upgrade your card

Don’t have an Eye-Fi Geo X2, Eye-Fi Explore X2 or an Eye-Fi Pro X2 card? No worries. You can upgrade anytime for only $29.99.

70% of the US is covered

Skyhook coverage area is constantly expanding. Today, about 70% of the population of the US and Canada is covered. In Europe, the top 50 metropolitan areas are covered, along with 70% of the populated areas in Germany, France and the UK. Coverage is expanding in Western Europe as well as several areas of Asia, including Japan, Korea, and Taiwan.

geotagging online

Websites like Flickr, Picasa, Nikon myPicturetown, PhanPhare and SmugMug allow you to browse through your photos on a map, search by location, and transform your latest trip into a journey friends and family can partake in.

so how does Eye-Fi’s Geotagging Service work?

Geotagging is made possible through Wi-Fi Positioning System (WPS) technology. Using built-in Wi-Fi, the Eye-Fi Card senses surrounding Wi-Fi networks as you take pictures. When photos are uploaded, the Eye-Fi Service then adds the geotags to your photos.

the technology behind WPS

Our partner, Skyhook Wireless, has mapped millions of geographic coordinates around the world. The Eye-Fi Service adds the geotag to each photo’s metadata section (the EXIF header) when photos are uploaded.

no need to be at a preset Wi-Fi hotspot

WPS works whether you’ve added the wireless network to your list of uploading networks or not. This means that you don’t need to be at hotspot, and you don’t need to have the network key, for your photos to be geotagged. There simply needs to be Wi-Fi networks within range.

» Remember – the Eye-Fi Geo X2, the Eye-Fi Explore X2, and the Eye-Fi Pro X2 cards include unlimited Geotagging.